What do you think when you hear the word Amazon?

What do you think when you hear the word Amazon? We’ll hazard a guess that it’s next day delivery, more products than you could find a use for, perhaps even Kindle? This is all Amazon, but there’s also much more.

Amazon Web Services (AWS) started off as the back end of the Amazon website, but it now powers sites as diverse as Netflix, Airbnb and Yelp, and provides a tenth of Amazon’s revenue. The web services cover cloud computing, storage space for online databases, website hosting and processing power.

The Amazon team has always thought about expansion – every office action, such as asking for figures, would be turned into an interface and taught and shared with the team. The Amazon marketplace was the first example of taking its internal processes outside – letting users sell their own products via the platform.

The web services take this idea yet further, bringing Amazon’s technology to the masses and helping businesses scale up. Twitter and Dropbox are among those to have scaled up using Amazon.

Here at Vanilla, we are taking advantage of Amazon Web Services where these can benefit our clients. As ever, if your site can be improved by new technology, we are here to help.

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