Running a digital promotion without a supporting marketing strategy is like hosting a party without sending invitations. There are a number of ways to attract attention to your promotion, and they needn’t in themselves be digital. Perhaps you are running a radio or TV ad, printing billboards or hosting a publicity event that people will… Read more.
Not many of you will be surprised to hear that there are subliminal messages in advertising. Every day on television we see adverts that feature smiling families and attractive couples – implying that buying a particular product will inspire the desirable lifestyle we associate with that brand. The case with graphic design is no different…. Read more.
Our MD, Neil Mandel, speaking about websites and branding at an event put on by Laurel Leaf Networking.
Has anybody heard of the Pantone system? For those who haven’t, it’s a designer’s way of identifying colours – a Colour Bible, if you will. Designers have relied on Pantone for years and years, to ensure consistent colour. If you have a big branding project, the colour on the logo must be the same as… Read more.