There is Life After the Live Date

Running a digital promotion without a supporting marketing strategy is like hosting a party without sending invitations. There are a number of ways to attract attention to your promotion, and they needn’t in themselves be digital. Perhaps you are running a radio or TV ad, printing billboards or hosting a publicity event that people will… Read more.

Save our Vanilla Yellow

Has anybody heard of the Pantone system? For those who haven’t, it’s a designer’s way of identifying colours  – a Colour Bible, if you will.  Designers have relied on Pantone for years and years, to ensure consistent colour. If you have a big branding project, the colour on the logo must be the same as… Read more.