Last but not least, trend number 5 is simplicity – stripping away distractions from your site, and keeping the focus on one or two key messages. We’ll practise what we preach… Simplicity means: Emphasis on content, especially visuals. Reduced loading times. Increased legibility
Number 4 of our top 5 web trends is innovative scrolling. With the multitude of screen sizes out there, websites need to adapt and make the most of the opportunities that scrolling holds. Scrolling through a mixture of video, static and animated content can keep the user engaged as they move through their journey. It makes… Read more.
At number 3 of our web trends is typography. Whilst many brands are keen on a distinctive font, legibility is key. No typographic style works if you can’t read it! Choose 1 or 2 key fonts and colours for your brand, and be consistent with them.
Number 2 on our top trends list is original content. When we talk about trends, it’s easy to imagine many websites looking the same. The easy availability of stock images and tendency towards marketing jargon only exaggerates this effect – resulting in much of what we see online not being memorable. Using original text and images created… Read more.
As 2016 comes to an end, we’re dedicating this week to sharing with you our top 5 predicted web trends for 2017. Number one on our list is the card grid – made famous by Pinterest, and useful for organising large amounts of content into manageable portions for users. Here are a couple of our… Read more.