At number 3 of our web trends is typography. Whilst many brands are keen on a distinctive font, legibility is key. No typographic style works if you can’t read it! Choose 1 or 2 key fonts and colours for your brand, and be consistent with them.
As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next? January and February, typically slow months for marketers, could be the optimum time… Read more.
We are excited to announce the launch of the Laurel Leaf Networking website, complete with business directory, events calendar, special offers, advertising and more! Branding and website by Vanilla Active.
Not many of you will be surprised to hear that there are subliminal messages in advertising. Every day on television we see adverts that feature smiling families and attractive couples – implying that buying a particular product will inspire the desirable lifestyle we associate with that brand. The case with graphic design is no different…. Read more.
Has anybody heard of the Pantone system? For those who haven’t, it’s a designer’s way of identifying colours – a Colour Bible, if you will. Designers have relied on Pantone for years and years, to ensure consistent colour. If you have a big branding project, the colour on the logo must be the same as… Read more.
Does your packaging stand out? Anything to shout about? We can set sales in motion With a digital promotion Purchases begin to rise By offering a perk or prize Buyers start to tweet and mention ‘This brand’s worthy of attention!’ Could we lend a helping hand Making you a stand-out brand? Start today… Read more.
We all understand the premise of a digital promotion. The promoter offers an incentive to the consumer to select a particular brand, purchase a product, visit the promotional website, and give personal details in exchange for the chance of winning a prize. But what will grab the attention of the consumer, and make them want… Read more.
Is your website dull or slow? Was it built ten years ago? Doesn’t work on your device? We can offer some advice Muti-national? One man-band? We can help promote your brand Designing, building, tweaks, assessment See return on your investment Start today and be proactive Mail or call Vanilla Active. www.vanillaactive.com
Based in the USA and UK, Joli Caméléon designs, manufactures and markets effective, premium, natural products for those who are losing or have lost their hair, and may also have sensitive skin. The company is newly launched, and required a complete branding solution including a logo, stationery, packaging, exhibition stand and website (images of which… Read more.
Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue? These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick? This is where a… Read more.
It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.
Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.
Whether you have a website up and running and are looking for a redesign or you need a new site built from scratch, the first step is to have a clear idea of what you want it to achieve. Below are some guidelines for you to think about before approaching a design agency to help… Read more.
Are you among the few of us who’ve kept that January resolution? Most of us saw the new year as a fresh start – a chance to ditch old habits and present to the world a brand new you. That may sound fair enough, but when it comes to your brand, first impressions can… Read more.
For any brand it is vital to understand everything about your customers – the ones you have and the ones you want to have. Once you understand who they are, you can engage with them, which is necessary to keep your brand at the forefront of their minds. Running a web based promotion is one… Read more.
Why run a digital survey? Digital surveys are a great way to extend client engagement and brand memory. Once a promotion has finished and you have collected hundreds/thousands of user details (many of whom will have opted in to receive further information), a digital survey can be sent out to gain further knowledge about your… Read more.