As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next? January and February, typically slow months for marketers, could be the optimum time… Read more.
We all understand the premise of a digital promotion. The promoter offers an incentive to the consumer to select a particular brand, purchase a product, visit the promotional website, and give personal details in exchange for the chance of winning a prize. But what will grab the attention of the consumer, and make them want… Read more.
Your website is NOT a business card. It is not a bland reminder of your business name and phone number to be filed away and forgotten. Your website should prompt visitors to act. What do you want visitors to your website to do? Is it to visit your shop? To phone you? To sign up… Read more.
[vc_row][vc_column width=”1/1″][vc_column_text]Business Networking is a great way to make connections, generate leads and pass referrals. But only if you keep track of the people that you meet and the businesses they run! If you are new to a group and want to build up your network, or you are a seasoned networker with a bulging… Read more.
Every business needs a website – that much is undisputed. But for a small business or recent startup, an all-singing all-dancing site might not be viable straight away. For businesses with limited time and budget, a simple portfolio site will do the job if it has these three important features. 1) Responsive Design* … Read more.
Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue? These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick? This is where a… Read more.
Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.
Why run a digital survey? Digital surveys are a great way to extend client engagement and brand memory. Once a promotion has finished and you have collected hundreds/thousands of user details (many of whom will have opted in to receive further information), a digital survey can be sent out to gain further knowledge about your… Read more.
The presence of video content in our lives is increasing, as most of us have instant access to create and share videos from out phones. The cost in time and money of making videos, even professional ones, is minimal compared to what it has been in the past. Short sharp videos are now dominating… Read more.
So the headline is misleading somewhat but I’m running out of time before we close our office to come up with a clever Christmas analogy relating to twitter. Answers on a postcard. ‘Tis not only this season that you will be tweeted, it is every season and tweets are increasing year on year. Twitter is… Read more.