On your marks, get set, GO!

Are you running a campaign at the same time as the Olympics? With fewer than 100 days to go, it’s time to be on your marks, get set and GO with your promotion. Despite the need to be mindful of legislation that stops non-official partners from using official wording and logos, there are numerous creative… Read more.

The Smarter Way to Freelance

It amazes me how many digital freelancers who work for agencies to deliver the digital aspect of an on-pack promotion, simply disappear. The agency builds a relationship with that person, only to start again from square one when a new project with a new developer comes along. I have even seen occasions where the freelance technical… Read more.

Hello IPM

Vanilla Active are now proud members of the IPM  – the leading professional body for the promotional marketing industry. Having attended the COGS awards last month, we are excited about what else our membership will bring!

Award-winning?

We at Vanilla Active are excited to announce our short-listing for the IPM COGS awards online category. The awards celebrate well thought out and well executed projects in the world of promotional marketing, and we are thrilled to be taking part this year with our entry – the Avery 2014 Reward Scheme. For four years,… Read more.

There is Life After the Live Date

Running a digital promotion without a supporting marketing strategy is like hosting a party without sending invitations. There are a number of ways to attract attention to your promotion, and they needn’t in themselves be digital. Perhaps you are running a radio or TV ad, printing billboards or hosting a publicity event that people will… Read more.

A Verse from Vanilla

Does your packaging stand out? Anything to shout about? We can set sales in motion With a digital promotion   Purchases begin to rise By offering a perk or prize Buyers start to tweet and mention ‘This brand’s worthy of attention!’   Could we lend a helping hand Making you a stand-out brand? Start today… Read more.

Make your brand a WINNER on the web

It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.

Sharing = Caring about your brand

Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.

‘Tis the season to reflect

Christmas is a wonderful time for us all escape from the daily madness of a 9-5 or 8-6 business.   Many businesses close for 2 weeks allowing bosses and staff members a chance to recharge the batteries.   The increase in remote working encourages workers to ‘do’ a few hours at home just to catch… Read more.