As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next? January and February, typically slow months for marketers, could be the optimum time… Read more.
We all understand the premise of a digital promotion. The promoter offers an incentive to the consumer to select a particular brand, purchase a product, visit the promotional website, and give personal details in exchange for the chance of winning a prize. But what will grab the attention of the consumer, and make them want… Read more.
Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue? These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick? This is where a… Read more.
It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.
Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.
For any brand it is vital to understand everything about your customers – the ones you have and the ones you want to have. Once you understand who they are, you can engage with them, which is necessary to keep your brand at the forefront of their minds. Running a web based promotion is one… Read more.