Award-winning?

We at Vanilla Active are excited to announce our short-listing for the IPM COGS awards online category. The awards celebrate well thought out and well executed projects in the world of promotional marketing, and we are thrilled to be taking part this year with our entry – the Avery 2014 Reward Scheme. For four years,… Read more.

Make your brand a WINNER on the web

It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.

What makes a loyalty scheme successful?

Loyalty or reward schemes are becoming more popular each year. Participation in loyalty programs is up 19% since 2007 and a recent survey claimed that 96% of UK consumers are currently a member of a scheme.   Key factors that put consumers off joining a reward scheme include: – improbable rewards (28%) – unrealistic points… Read more.