On your marks, get set, GO!

Are you running a campaign at the same time as the Olympics? With fewer than 100 days to go, it’s time to be on your marks, get set and GO with your promotion. Despite the need to be mindful of legislation that stops non-official partners from using official wording and logos, there are numerous creative… Read more.

The Smarter Way to Freelance

It amazes me how many digital freelancers who work for agencies to deliver the digital aspect of an on-pack promotion, simply disappear. The agency builds a relationship with that person, only to start again from square one when a new project with a new developer comes along. I have even seen occasions where the freelance technical… Read more.

Ode to Vanilla Active

Is your website dull or slow? Was it built ten years ago? Doesn’t work on your device? We can offer some advice   Muti-national? One man-band? We can help promote your brand Designing, building, tweaks, assessment See return on your investment   Start today and be proactive Mail or call Vanilla Active.     www.vanillaactive.com

Make your brand a WINNER on the web

It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.

Sharing = Caring about your brand

Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.

‘Tis the season to reflect

Christmas is a wonderful time for us all escape from the daily madness of a 9-5 or 8-6 business.   Many businesses close for 2 weeks allowing bosses and staff members a chance to recharge the batteries.   The increase in remote working encourages workers to ‘do’ a few hours at home just to catch… Read more.

What makes a loyalty scheme successful?

Loyalty or reward schemes are becoming more popular each year. Participation in loyalty programs is up 19% since 2007 and a recent survey claimed that 96% of UK consumers are currently a member of a scheme.   Key factors that put consumers off joining a reward scheme include: – improbable rewards (28%) – unrealistic points… Read more.