Are you running a campaign at the same time as the Olympics? With fewer than 100 days to go, it’s time to be on your marks, get set and GO with your promotion. Despite the need to be mindful of legislation that stops non-official partners from using official wording and logos, there are numerous creative… Read more.
It amazes me how many digital freelancers who work for agencies to deliver the digital aspect of an on-pack promotion, simply disappear. The agency builds a relationship with that person, only to start again from square one when a new project with a new developer comes along. I have even seen occasions where the freelance technical… Read more.
As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next? January and February, typically slow months for marketers, could be the optimum time… Read more.
Not many of you will be surprised to hear that there are subliminal messages in advertising. Every day on television we see adverts that feature smiling families and attractive couples – implying that buying a particular product will inspire the desirable lifestyle we associate with that brand. The case with graphic design is no different…. Read more.
We all understand the premise of a digital promotion. The promoter offers an incentive to the consumer to select a particular brand, purchase a product, visit the promotional website, and give personal details in exchange for the chance of winning a prize. But what will grab the attention of the consumer, and make them want… Read more.
Your website is NOT a business card. It is not a bland reminder of your business name and phone number to be filed away and forgotten. Your website should prompt visitors to act. What do you want visitors to your website to do? Is it to visit your shop? To phone you? To sign up… Read more.
Is your website dull or slow? Was it built ten years ago? Doesn’t work on your device? We can offer some advice Muti-national? One man-band? We can help promote your brand Designing, building, tweaks, assessment See return on your investment Start today and be proactive Mail or call Vanilla Active. www.vanillaactive.com
Every business needs a website – that much is undisputed. But for a small business or recent startup, an all-singing all-dancing site might not be viable straight away. For businesses with limited time and budget, a simple portfolio site will do the job if it has these three important features. 1) Responsive Design* … Read more.
Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue? These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick? This is where a… Read more.
It’s not news that many of us prefer to browse the internet on our smartphones. But it is news that from April 21st, Google will down-rank your website if it’s not mobile friendly. Why is this happening, and how can you stop your site from slipping down in search results? Let’s have a… Read more.
It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.
Websites have long been seen as vital to any marketing plan, rather than a luxury. With the evolution of smartphone and tablet, people want information immediately, and your website has to deliver. Whether your site has five pages or one hundred, it’s your ultimate ‘shop window’ and, given that you only have about 10 seconds… Read more.
Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.
Whether you have a website up and running and are looking for a redesign or you need a new site built from scratch, the first step is to have a clear idea of what you want it to achieve. Below are some guidelines for you to think about before approaching a design agency to help… Read more.
Christmas is a wonderful time for us all escape from the daily madness of a 9-5 or 8-6 business. Many businesses close for 2 weeks allowing bosses and staff members a chance to recharge the batteries. The increase in remote working encourages workers to ‘do’ a few hours at home just to catch… Read more.
Loyalty or reward schemes are becoming more popular each year. Participation in loyalty programs is up 19% since 2007 and a recent survey claimed that 96% of UK consumers are currently a member of a scheme. Key factors that put consumers off joining a reward scheme include: – improbable rewards (28%) – unrealistic points… Read more.
The presence of video content in our lives is increasing, as most of us have instant access to create and share videos from out phones. The cost in time and money of making videos, even professional ones, is minimal compared to what it has been in the past. Short sharp videos are now dominating… Read more.
So the headline is misleading somewhat but I’m running out of time before we close our office to come up with a clever Christmas analogy relating to twitter. Answers on a postcard. ‘Tis not only this season that you will be tweeted, it is every season and tweets are increasing year on year. Twitter is… Read more.