WordPress hit the online streets in 2003. It was primarily used by individuals in order to blog without having to write code from scratch.
12 years on and blogging is just one off the many benefits of WordPress. Now WordPress is used to build some of the most dynamic and complex sites on the web.
With so many benefits, which are the most important for small to medium sized businesses?
- Content management
The capacity for non-technical people to edit the website is invaluable. Whereas in the past, the client had to go back to the agency for changes at a charge, they can now edit content themselves without any technical knowledge.
- Customisable functions and features
There are over 100,000 WordPress plug-ins available. Plug-ins provide extra functionality for your website. As they are shared by developers they are simply plugged in, which saves nearly all the development time and therefore cost. Plug-ins can assist with social media, search engine optimisation, styling of menus and offers slick ways to display content.
- Search engine friendly
Search engines like Google love WordPress websites. The code behind WordPress is clean and simple, making it easy for search engines to read and index content. That means your site is more likely to land on the first page of results when someone searches for your targeted keywords.
With a little bit of effort and by using SEO features in WordPress, owners can gain some web presence on the search engines without investing in an SEO specialist.
- Add the features that really matter
When budgets are tight, the ‘nice to have’ features are often left out. However it is these features that can make or break a website. With WordPress, you can have enquiry forms, quote forms, and other clever content that asks customers to take action and to interact with the website at the click of a button. By making these options available to customers there is a much higher chance of collecting their details, engaging with them and ultimately selling your products or services.
These points revolve around the fact that features/plug-ins already exist. Whether they are SEO features or interactive features that support your business processes, they can simply be dropped into a website thus making the building of the site easier and cheaper. This makes a huge difference to small and medium sized businesses who can now add the features they really need to make the site work for them.