As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next?
January and February, typically slow months for marketers, could be the optimum time to launch a powerful promotion – one that tempts the consumer back into buying mode and gives your product gusto for the new year.
The chance to win a prize or free product is even more appealing in these winter months, when the Christmas shopping frenzy has passed and consumers are looking for a ‘pick-me-up’.
Maybe your product is a winter-warmer, or a virtuous health food that can keep January-resolutioners on the straight and narrow?
Now’s the time to get ahead, and think about your offer for the new year. Then relax, sit back, and enjoy the festive season knowing that 2016 has good things ahead for your brand.