Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be a good thing for your brand.
A digital promotion takes advantage of the fact that, whether on-the-go on a mobile device or at home in a more relaxed environment, your customers and potential customers are more willing than ever to interact with you. When it comes to engaging customers, increasing brand awareness and generating sales, the numbers speak for themselves.
53% of smartphone and tablet users have liked or followed a brand on social media using their device, with 50% for the reason that the brands offered coupons or deals to followers. And why stop there?
As anyone who remembers the Ice Bucket Challenge or No Makeup Selfie will know, one of the most powerful aspects of social media is viral sharing. Sharing your promotion should be easy and intuitive, and the more ’shareable’ your promotion, the more successful it will be. Shared posts attract a wider audience of potential followers, who are also of course potential customers. 71 % of us are more likely to purchase from a brand we follow on social media than one we don’t.
Promotions are a part of a consumer’s buying process, providing decision-makers with a reason to select a particular brand from the shelf. When undecided on a purchase, 80% of us think a promotion can “close the deal”.
Vanilla Active can raise your brand above its competitors by creating a promotion worth sharing. With our many years of experience in the digital promotional industry, we can help with all aspects including planning, theme, suggested prizes and operation. For more information, please contact us – we’d love to hear from you.
And of course, don’t forget to share!