Not many of you will be surprised to hear that there are subliminal messages in advertising. Every day on television we see adverts that feature smiling families and attractive couples – implying that buying a particular product will inspire the desirable lifestyle we associate with that brand. The case with graphic design is no different…. Read more.
Has anybody heard of the Pantone system? For those who haven’t, it’s a designer’s way of identifying colours – a Colour Bible, if you will. Designers have relied on Pantone for years and years, to ensure consistent colour. If you have a big branding project, the colour on the logo must be the same as… Read more.
Based in the USA and UK, Joli Caméléon designs, manufactures and markets effective, premium, natural products for those who are losing or have lost their hair, and may also have sensitive skin. The company is newly launched, and required a complete branding solution including a logo, stationery, packaging, exhibition stand and website (images of which… Read more.
We are excited to announce the launch of our latest website, barrym.com for Barry M Cosmetics. Barry M is the leading British colour cosmetics company – famous for offering a wide range of colourful, cruelty free products at affordable prices. The prestige of the brand will now be reflected in a new website with… Read more.
Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue? These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick? This is where a… Read more.
Are you among the few of us who’ve kept that January resolution? Most of us saw the new year as a fresh start – a chance to ditch old habits and present to the world a brand new you. That may sound fair enough, but when it comes to your brand, first impressions can… Read more.