At number 3 of our web trends is typography. Whilst many brands are keen on a distinctive font, legibility is key. No typographic style works if you can’t read it! Choose 1 or 2 key fonts and colours for your brand, and be consistent with them.
Don’t let your website SCARE people away! Everyone has stumbled across a scary website in their time – one that blasts music the moment you open it, one that is glaringly orange or transports you to the 1990s. Let’s take a look at three of the most terrifying, and the reasons why they’ve become (scarily)… Read more.
We at Vanilla Active are excited to announce our short-listing for the IPM COGS awards online category. The awards celebrate well thought out and well executed projects in the world of promotional marketing, and we are thrilled to be taking part this year with our entry – the Avery 2014 Reward Scheme. For four years,… Read more.