It’s hardly surprising that smartphones have become a major part of our lives given the plethora of things they allow us to do quickly and conveniently: pay for coffee, make bank transfers, shop online etc. Perhaps this year will bring your first experience of paying for your groceries via your phone? Perhaps it’s the headache… Read more.
It amazes me how many digital freelancers who work for agencies to deliver the digital aspect of an on-pack promotion, simply disappear. The agency builds a relationship with that person, only to start again from square one when a new project with a new developer comes along. I have even seen occasions where the freelance technical… Read more.
Why run a digital survey? Digital surveys are a great way to extend client engagement and brand memory. Once a promotion has finished and you have collected hundreds/thousands of user details (many of whom will have opted in to receive further information), a digital survey can be sent out to gain further knowledge about your… Read more.