On your marks, get set, GO!

Are you running a campaign at the same time as the Olympics? With fewer than 100 days to go, it’s time to be on your marks, get set and GO with your promotion. Despite the need to be mindful of legislation that stops non-official partners from using official wording and logos, there are numerous creative… Read more.

The Smarter Way to Freelance

It amazes me how many digital freelancers who work for agencies to deliver the digital aspect of an on-pack promotion, simply disappear. The agency builds a relationship with that person, only to start again from square one when a new project with a new developer comes along. I have even seen occasions where the freelance technical… Read more.

There is Life After the Live Date

Running a digital promotion without a supporting marketing strategy is like hosting a party without sending invitations. There are a number of ways to attract attention to your promotion, and they needn’t in themselves be digital. Perhaps you are running a radio or TV ad, printing billboards or hosting a publicity event that people will… Read more.

A Verse from Vanilla

Does your packaging stand out? Anything to shout about? We can set sales in motion With a digital promotion   Purchases begin to rise By offering a perk or prize Buyers start to tweet and mention ‘This brand’s worthy of attention!’   Could we lend a helping hand Making you a stand-out brand? Start today… Read more.

Ode to Vanilla Active

Is your website dull or slow? Was it built ten years ago? Doesn’t work on your device? We can offer some advice   Muti-national? One man-band? We can help promote your brand Designing, building, tweaks, assessment See return on your investment   Start today and be proactive Mail or call Vanilla Active.     www.vanillaactive.com

Make your brand a WINNER on the web

It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.

‘Tis the season to reflect

Christmas is a wonderful time for us all escape from the daily madness of a 9-5 or 8-6 business.   Many businesses close for 2 weeks allowing bosses and staff members a chance to recharge the batteries.   The increase in remote working encourages workers to ‘do’ a few hours at home just to catch… Read more.