It’s hardly surprising that smartphones have become a major part of our lives given the plethora of things they allow us to do quickly and conveniently: pay for coffee, make bank transfers, shop online etc. Perhaps this year will bring your first experience of paying for your groceries via your phone? Perhaps it’s the headache… Read more.
For any brand it is vital to understand everything about your customers – the ones you have and the ones you want to have. Once you understand who they are, you can engage with them, which is necessary to keep your brand at the forefront of their minds. Running a web based promotion is one… Read more.