As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next? January and February, typically slow months for marketers, could be the optimum time… Read more.
Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue? These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick? This is where a… Read more.
Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.
For any brand it is vital to understand everything about your customers – the ones you have and the ones you want to have. Once you understand who they are, you can engage with them, which is necessary to keep your brand at the forefront of their minds. Running a web based promotion is one… Read more.
Why run a digital survey? Digital surveys are a great way to extend client engagement and brand memory. Once a promotion has finished and you have collected hundreds/thousands of user details (many of whom will have opted in to receive further information), a digital survey can be sent out to gain further knowledge about your… Read more.
Who remembers the Hoover Fiasco a few years back? In brief, Hoover ran a promotion offering customers the chance to claim two tickets to Europe and the US with any product worth over £100. Great idea… the problem was that although nobody particularly wanted the Hoover product , lots of people did want two flights… Read more.