Are you running a campaign at the same time as the Olympics? With fewer than 100 days to go, it’s time to be on your marks, get set and GO with your promotion. Despite the need to be mindful of legislation that stops non-official partners from using official wording and logos, there are numerous creative… Read more.
It amazes me how many digital freelancers who work for agencies to deliver the digital aspect of an on-pack promotion, simply disappear. The agency builds a relationship with that person, only to start again from square one when a new project with a new developer comes along. I have even seen occasions where the freelance technical… Read more.
As the days get shorter and the nights colder, the time is drawing near for the Christmas promotions to start in earnest. And whilst you may be ready for an onslaught of red and gold, have you thought about what comes next? January and February, typically slow months for marketers, could be the optimum time… Read more.
Running a digital promotion without a supporting marketing strategy is like hosting a party without sending invitations. There are a number of ways to attract attention to your promotion, and they needn’t in themselves be digital. Perhaps you are running a radio or TV ad, printing billboards or hosting a publicity event that people will… Read more.
We all understand the premise of a digital promotion. The promoter offers an incentive to the consumer to select a particular brand, purchase a product, visit the promotional website, and give personal details in exchange for the chance of winning a prize. But what will grab the attention of the consumer, and make them want… Read more.
It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.
For any brand it is vital to understand everything about your customers – the ones you have and the ones you want to have. Once you understand who they are, you can engage with them, which is necessary to keep your brand at the forefront of their minds. Running a web based promotion is one… Read more.
Why run a digital survey? Digital surveys are a great way to extend client engagement and brand memory. Once a promotion has finished and you have collected hundreds/thousands of user details (many of whom will have opted in to receive further information), a digital survey can be sent out to gain further knowledge about your… Read more.