Running a digital promotion without a supporting marketing strategy is like hosting a party without sending invitations. There are a number of ways to attract attention to your promotion, and they needn’t in themselves be digital. Perhaps you are running a radio or TV ad, printing billboards or hosting a publicity event that people will… Read more.
We all understand the premise of a digital promotion. The promoter offers an incentive to the consumer to select a particular brand, purchase a product, visit the promotional website, and give personal details in exchange for the chance of winning a prize. But what will grab the attention of the consumer, and make them want… Read more.
[vc_row][vc_column width=”1/1″][vc_column_text]Business Networking is a great way to make connections, generate leads and pass referrals. But only if you keep track of the people that you meet and the businesses they run! If you are new to a group and want to build up your network, or you are a seasoned networker with a bulging… Read more.
Every business needs a website – that much is undisputed. But for a small business or recent startup, an all-singing all-dancing site might not be viable straight away. For businesses with limited time and budget, a simple portfolio site will do the job if it has these three important features. 1) Responsive Design* … Read more.
It is a fact that there are potential customers waiting to be pitched the perfect deal online. A digital promotion lets you turn this scenario into sales. Before running a promotion, make sure your business is ready for some attention online. Now is the time to Google yourself – and examine everything from your company… Read more.
Are you reading this on a desktop while glancing at your smartphone or watching TV? If so, you’re not alone, with nearly 80% of us dividing our attention between more than one screen. The most prevalent example of this is people using social media while watching television or looking at websites, which can only be… Read more.
Whether you have a website up and running and are looking for a redesign or you need a new site built from scratch, the first step is to have a clear idea of what you want it to achieve. Below are some guidelines for you to think about before approaching a design agency to help… Read more.
For any brand it is vital to understand everything about your customers – the ones you have and the ones you want to have. Once you understand who they are, you can engage with them, which is necessary to keep your brand at the forefront of their minds. Running a web based promotion is one… Read more.
Loyalty or reward schemes are becoming more popular each year. Participation in loyalty programs is up 19% since 2007 and a recent survey claimed that 96% of UK consumers are currently a member of a scheme. Key factors that put consumers off joining a reward scheme include: – improbable rewards (28%) – unrealistic points… Read more.
The presence of video content in our lives is increasing, as most of us have instant access to create and share videos from out phones. The cost in time and money of making videos, even professional ones, is minimal compared to what it has been in the past. Short sharp videos are now dominating… Read more.
So the headline is misleading somewhat but I’m running out of time before we close our office to come up with a clever Christmas analogy relating to twitter. Answers on a postcard. ‘Tis not only this season that you will be tweeted, it is every season and tweets are increasing year on year. Twitter is… Read more.