Why ‘If it aint broke, don’t fix it’ won’t cut it with your website

Everybody knows that one person who refuses to buy a new pair of shoes until their current ones are in pieces. That’s all very well – admirable in fact, except when the day they fall to pieces is the day of a job interview.
Whilst the ‘If it aint broke, don’t fix it’ method might just work for your shoes – after all, you most likely know when the all important job interview will be, it most certainly won’t work for your website. You never know when a potential client will search online for your services and hit upon your site, and if you don’t maintain your website, then there’s no accounting for the state it might be in when they do.
Don’t wait until your website is broken to carry out important updates – not just technical updates, but design and content changes that reflect the dynamic nature of your business.
Here at Vanilla Active, we practice what we preach. Not only do we offer an insurance and maintenance service that accommodates for updates to your site, we also urge you to keep your eyes peeled for our own new website, which offers a fresh look at who we are and what we do.

Leave a Reply